With the latest focus on in-store retail media, combined with cutting-edge technologies and innovative approaches, CPG brands now have ways to connect with consumers that are closer to purchase than ever before. It’s no longer just about reaching them—it’s about engaging with them at the perfect moment. 

Interested in how this evolution could impact your brand? Our guide, “The Retail Media Network Revolution 2.0,” covers: 

The retail industry is facing a dynamic shift, with rising costs, evolving customer expectations and the pressure to deliver a seamless online-to-offline customer experience. To thrive in this competitive landscape, retailers must be adaptable—leveraging data-driven insights and enhancing operational efficiency.  

This guide reveals three key strategies to uncover hidden efficiencies that help retailers meet their goals. From leveraging reporting in unexpected places to finding the right marketing partner, the guide shares practical tips and real client examples that highlight how data-driven decisions, interdepartmental alignment and cross-partner collaboration can unlock powerful results. Discover these insights and more to optimize your retail strategy. 

What’s inside: 

While today’s retail media networks (RMNs) have brought impressive scale and digital precision to shopper-targeted media, the core motivators driving consumer behavior—like the satisfaction of discovering the perfect product or snagging a great deal—remain as timeless as ever. Sure, the technologies and channels have evolved, but the essence of what makes a shopper tick remains the same.

This renewed focus on in-store experiences, combined with emerging technologies and fresh strategies, is leveling the playing field for regional and midsize retailers. It’s not just about keeping pace with the national giants; it’s about seizing innovative opportunities for CPG brands to connect with hard-to-reach audiences at the most crucial moment—right when they’re ready to buy.

Curious about how this shift could benefit you? Our guide, “The retail media network revolution 2.0,” dives into:

Download the guide and explore how you can stay ahead in this evolving landscape.

Finding consumer data is not particularly difficult. But finding reliable consumer data that enlightens marketers to their audience’s true passions? That’s where it gets tricky.

In the latest guide from Quad Insights, “Home is where the data is,” we illustrate how retail marketers have a golden opportunity to break bad data-gathering habits and opt for more accurate, effective and sustainable sources of consumer data. Namely: Pivoting from device-centric marketing to people-based marketing.

In this guide, we explore how placing the household at the center of data addressability through people-based marketing is more compliant, sustainable and reliable.

Key takeaways:

As generative AI evolves from a curiosity to a key tool in CPG marketing, the industry is increasingly embracing it as a powerful assistant. However, concerns remain about maintaining originality and ensuring transparency in its use. This white paper explores how to responsibly harness generative AI, particularly in visual applications, while addressing these critical concerns. In this paper, you’ll discover:

As generative AI continues to transform marketing strategies, use this guide as a compass to guide CPG marketers through the opportunities and challenges ahead.

As the digital ecosystem evolves, financial services marketers face an urgent need for a paradigm shift in data acquisition practices. Finding reliable and compliant data sources for audience targeting has become a critical concern. Now is the time to evolve and adopt more precise, efficient and resilient data sources by transitioning from device-centric to people-based marketing.

In this Quad Insights guide, we delve into how focusing on the household in data addressability can enhance personalization and engagement across the omnichannel experience.

Key takeaways:

From wonder at its capabilities to concerns over job displacement, marketers are caught in a balancing act of embracing generative AI’s potential while proceeding with caution.

To help strike a balance, this white paper offers insights into deploying generative AI responsibly, focusing on its visual applications. In this paper, you’ll discover:

As generative AI continues to reshape marketing strategies, “Generative AI and CGI for brand imagery: A 2024 guide for marketers” serves as a compass to guide marketers through the opportunities and challenges ahead.

76% of consumers feel frustrated when their shared information isn’t utilized effectively, according to McKinsey research. But many brands struggle with how to action their data to deliver precise personalization at scale, despite how necessary it is for building a trusted brand in 2024. Download our guide for smart techniques for scaled personalized brand and retailer marketing.

Key takeaways:

In the heavily matrixed, highly regulated world of financial services, marketers face mounting challenges in leveraging customer data.

This, combined with the large volume of online identifiers — like multiple email addresses for the same individual — can dilute data effectiveness and leave marketers feeling completely inundated.

The bottom line is: It’s about data quality, not quantity. So, what steps can financial services marketers take to ensure clarity with accurate and robust data that drives significant outcomes? They may be overlooking some of the most powerful data, which is centered around the consumer household.

In “The Data You’re Missing” guide, we explore the evolving data landscape in 2024 and Quad’s perspective on the opportunities that household data provides.

Key Takeaways:

Download “The Data You’re Missing” guide to discover how a household-centered data strategy helps financial services marketers deliver meaningful wins with greater efficiency.

As the digital ecosystem evolves to elevate consumers’ online experience, finding reliable and compliant data sources for audience targeting has become a pressing concern for marketers. The shift away from cookie-based tracking and the rise of ad blockers signal a crucial need for a paradigm shift in data acquisition.

Considered from a different angle: Marketers have a golden opportunity to break bad marketing habits and opt for more accurate, effective and sustainable sources of consumer data. Namely: Pivoting from device-centric marketing to people-based marketing.

In this new Quad Insights guide, we explore how placing the household at the center of data addressability helps marketers enhance personalization and engagement efforts across the omnichannel experience.

Key takeaways: